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The Power of Questions to Attract Ideal Clients

by: Alvah ParkerMy mother wanted to be sure that her condo in Florida was in my name. When she checked with the condo administrator she found there was a Quit Claim Deed dated 1990 on file that said just the opposite. The condo was ta...

The Myth of Treating People Fairly and Equally

by: Jeff MowattI’ll just come right-out and say it. I believe that treating customers fairly and equally is a mistake. It’s unprofitable. It belittles customers and employees. And it’s unethical. There, I’ve sa...

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The Power of Questions to Attract Ideal Clients

by: Alvah ParkerMy mother wanted to be sure that her condo in Florida was in my name. When she checked with the condo administrator she found there was a Quit Claim Deed dated 1990 on file that said just the opposite. The condo was ta...

The Myth of Treating People Fairly and Equally

by: Jeff MowattI’ll just come right-out and say it. I believe that treating customers fairly and equally is a mistake. It’s unprofitable. It belittles customers and employees. And it’s unethical. There, I’ve sa...

Establishing a Customer Loyalty Program

by: BMA Editorial Team B .A lot of companies nowadays are coming up with various customer loyalty programs to ensure bigger profits for their companies. This may seem to be quite a worn idea already for a customer loyalty program but ...

The Clock Starts Ticking - How Not to Clock Out with Waiting Customers

by: BMA Editorial Team AI will make this quick. I know you are busy.We are a very impatient nation. It’s a nation that gets antsy after 20 seconds on hold on the telephone and 3 minutes max in a line. A nation that wants...